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  • Writer's pictureIan Crocombe

Is it a truth, myth or a bit of both?

I've heard so many short. snappy slogans during the pandemic it got me thinking.

We are surrounded by so many soundbites in our business lives but do we ever stop and think if are they true?

Well, I've picked just 5 and explained what I think they are actually driving at - which in every case is a bit more than the headline!

Have a look and think about what this means for how you communicate with your people. Slogans have their place, but more often delivering a more accurate and precise message will pay dividends.

Myth Busters
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