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There is some brilliant work going on to increase the range and reach of self service technologies, yet we've all experienced any number of emotions when things don't work quite as they should. Confusion, irritation, frustration, embarrassment and I'm sure there plenty of others.
In the latest of my 'how to' musings, here are five simple design , back to basics reminders that might help minimise the opportunities for and effects of self service solutions going wrong.
As always, I hope you find it useful.
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